Brand 

We define brands

We define brands and inspire people: We define brands because we believe consumers, the people, are who build brands based on experience and association, we focus on brand portfolios by helping them to remain relevant and differentiated in changing markets. To do this, our process starts with Business & Product Development, then Brand definition, and visual identity systems, we must define the personality, and the identity of a business in order to define the brand, consistently expressing personality and values, through a comprehensive belief system that leads to great experiences with people that form wholesome relationships. We have a systematic and creative approach to build experiences for new and existing brands, through deep research and repositioning strategies that enable future growth in a world embracing digital transformation.

Capabilities

  • Positioning
  • Architecture
  • Portfolio
  • Identity and Expression
  • Names and Taglines
  • Management and Governance

Innovation  

Powering growth

Precious capital is often wasted on mass amounts of digital innovation initiated without a clear strategy. We focus first and foremost on insight, gathering data for relevance. This ensures that innovation drives the actual business – business management, is rooted in a defined purpose, and delivers value to the customer – Benefits. We call this Research & Development (R&D, Innovation comes from constant explorative processing and testing.

Capabilities

  • Growth Strategy
  • Customer Opportunity
  • Concept Development
  • Venture Planning
  • Prototyping and Piloting

Design  

Brand expressions

Design is a vehicle for transformation. Design explores solutions that align with both aesthetics and function driven by a desired purpose, design is at our core when it comes to brand definition. With a diverse team in visual, verbal, interactive design, we use design to shape how people emotionally connect with brands.

Capabilities

  • Creative Strategy
  • Logos and Visual Systems
  • Voice
  • Interaction Design
  • Information Design
  • Events and Environments

Marketing  

Helping marketers respond to change 

We help from the inside out, marketing organizations require the structures and tools that empower confidence. We perceive marketing differently, everything we do as people involves negotiating and is intended to leverage something, we are always selling, but how we do this is important. Our marketing strategies are centered around human behavior, we have an invitational and seamless approach because we do not sell features, we define values, beliefs, benefits, and strengths, and leverage them with defined objectives. Generating real-time customer insights from complex data to establishing rapid-response marketing capabilities, our work drives preference and accelerates growth.

Capabilities

  • Market Opportunity
  • Segmentation
  • Value Proposition
  • Messaging
  • Go-to Market Strategy
  • Marketing Effectiveness

Activation  

Enduring impact  

In order for an organization to succeed, it needs an employee base that believes in and champions its brand. To achieve this, the primary transition is from a project-oriented, transient approach, to a program-oriented permanent approach in managing the business. Standards, measurement, tracking, circular feedback loops and ultimate ownership must be created and embraced. We help companies activate their brand within their internal networks, creating a sense of shared purpose and inspiring belief. You must “jump start” people so that a new manner of working cross-functionally is not merely accepted but is exploited as a high-productivity way of life on behalf of the brand.

Capabilities

  • Employee Engagement
  • Employee Value Proposition
  • Events and Programs
  • Internal Communications
  • Capability Building