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Opinions & indsutry news

Selling Value →

“Tune in to this fascinating episode of The Businessology Show as @clayton_phillip takes us on a deep-dive of what a brand truly is and how it reveals value!”

Practical Perspective on Brand Perception →

I believe holistically in the notion that brands are built by people for people if we strip away the business functions, and the design itself we are left with something else, a mist, essence, an intangible value.”

What’s in a logo? →

Most likely the name of a person is the first piece of information we have about them. The first point of contact is what to call another person, this is what we are told to address them by and often, a name is all we have for a while.”

Nodes of Design#43: Brand Design by Phillip J. Clayton →

In this episode of Nodes of Design, Phillip shared insights on Brand Design and its importance, and how young creative enter into brand design. He also spoke about the various Attributes of Brand Design?  And what are the steps involved in designing a brand? In the later part, we spoke about the various parameters to use to measure the success of failure of the brand that you designed.”

Brand Design & Development – A Theoretical Practical Process →

Every process of development that leads to a brand should be considered. Knowing the brand socially, for example, helps with understanding its personality, likes and dislikes. Every detail, no matter how small, can help with development. No one builds a brand, we define them. Join us in this article as we discuss Brand Design & Development – A Theoretical Practical Process”

Agency Voice - Brand Voice →

I started thinking, if we were to define Agency Voice as being able to speak up and be heard, in order to shape and share opinions that contribute to decisions for social impact. Whilst being able to make decisions and act upon them, in order to achieve desired outcomes for said social impact. Would that change the function and perspective of agencies?”

PACKAGING CONSORTIUM

PAC is a not-for-profit member-based corporation founded in 1950 serving the needs of the packaging community in North America and beyond.

PAC Global Leadership Awards

Celebrating craftsmanship in global package brand design and innovation.