Brand
We define brands
We define brands and inspire people: We define brands because we believe consumers, the people, are who build brands based on experience and association, we focus on brand portfolios by helping them to remain relevant and differentiated in changing markets. To do this, our process starts with Business & Product Development, then Brand definition, and visual identity systems, we must define the personality, and the identity of a business in order to define the brand, consistently expressing personality and values, through a comprehensive belief system that leads to great experiences with people that form wholesome relationships. We have a systematic and creative approach to build experiences for new and existing brands, through deep research and repositioning strategies that enable future growth in a world embracing digital transformation.
Capabilities
- Positioning
- Architecture
- Portfolio
- Identity and Expression
- Names and Taglines
- Management and Governance
Innovation
Powering growth
Capabilities
- Growth Strategy
- Customer Opportunity
- Concept Development
- Venture Planning
- Prototyping and Piloting
Design
Brand expression
Capabilities
- Creative Strategy
- Logos and Visual Systems
- Voice
- Interaction Design
- Information Design
- Events and Environments
Marketing
Helping marketers respond to change
Capabilities
- Market Opportunity
- Segmentation
- Value Proposition
- Messaging
- Go-to Market Strategy
- Marketing Effectiveness
Activation
Enduring impact
In order for an organization to succeed, it needs an employee base that believes in and champions its brand. To achieve this, the primary transition is from a project-oriented, transient approach, to a program-oriented permanent approach in managing the business. Standards, measurement, tracking, circular feedback loops and ultimate ownership must be created and embraced. We help companies activate their brand within their internal networks, creating a sense of shared purpose and inspiring belief. You must “jump start” people so that a new manner of working cross-functionally is not merely accepted but is exploited as a high-productivity way of life on behalf of the brand.
Capabilities
- Employee Engagement
- Employee Value Proposition
- Events and Programs
- Internal Communications
- Capability Building