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Insights: Opinions

Selling Value →

“Tune in to this fascinating episode of The Businessology Show as @clayton_phillip takes us on a deep-dive of what a brand truly is and how it reveals value!”

Practical Perspective on Brand Perception →

I believe holistically in the notion that brands are built by people for people if we strip away the business functions, and the design itself we are left with something else, a mist, essence, an intangible value.”

What’s in a logo? →

Most likely the name of a person is the first piece of information we have about them. The first point of contact is what to call another person, this is what we are told to address them by and often, a name is all we have for a while.”

Nodes of Design#43: Brand Design by Phillip J. Clayton →

In this episode of Nodes of Design, Phillip shared insights on Brand Design and its importance, and how young creative enter into brand design. He also spoke about the various Attributes of Brand Design?  And what are the steps involved in designing a brand? In the later part, we spoke about the various parameters to use to measure the success of failure of the brand that you designed.”

Brand Design & Development – A Theoretical Practical Process →

Every process of development that leads to a brand should be considered. Knowing the brand socially, for example, helps with understanding its personality, likes and dislikes. Every detail, no matter how small, can help with development. No one builds a brand, we define them. Join us in this article as we discuss Brand Design & Development – A Theoretical Practical Process”

Agency Voice - Brand Voice →

I started thinking, if we were to define Agency Voice as being able to speak up and be heard, in order to shape and share opinions that contribute to decisions for social impact. Whilst being able to make decisions and act upon them, in order to achieve desired outcomes for said social impact. Would that change the function and perspective of agencies?”

What is Product Branding →

“Guest Podcast: Phillip J. Clayton, A hybrid consultant, focusing on Art & Design, Business, and Marketing.

Creative Journey Ep.07 // What is Product Branding and Why is it Essential?”

Phillip Clayton discusses global trends and it's impact on Jamaica's design and creative community. →

“Phillip talks through the rise of on-demand features that eliminates TV commercials, AI, the nature of overselling through online ads and the pandemic and all the impacts on the design and creative community.

Phillip shares his views on the Burger King Women's Day print ad and and Twitter thread. →

“Managing a brand is not easy, consumers are tough judges. Anti-corporate types of people will look for reasons to chastise brands and show their “evil ways”, and the larger the brand the more vulnerable it is. “

Design is just a word... →

I recently saw the popular question “What is design?” posted somewhere. I have never been able to simply say design is X but not Y. The truth is, there will be many answers, and those answers will be subjective, the definitions are all based on individual experiences and perspectives.

What I often think about and arrive at is this…What is not design?”


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