Broccole is an interactive video chat environment that delivers a unique way to connect online, with visual effects that put meeting participants in the same space.
We were approached to develop a logo that spoke to the technology and futuristic sensibility that Broccole represents. After discussions, it was decided that a progressive identity would need to form organically over time as the company is still a startup. The logo is adaptative and an entire belief system will form around it based on user experience and association.
Our work provided clarity for the company which will ultimately aid in forming the brand and its mission for strategic expansion as a platform. We allowed for easy representation, asset management, and communication. Development is currently in progress.
Global creative partner, Brand Design and Development, visual communication.